India’s 94.3 MY FM recently launched a book based on its popular late night story telling show ‘Zindagi Express’.

The show, hosted by RJ Aarti, airs in the state of Gujarat and a good response from its listeners was the inspiration behind the book.

Written by RJ Aarti, the book is a collection of 45 stories that inspire people to live their life to the fullest by bringing about a positive change in their lives and in their society.

It was launched in Ahmadabad on march 21, where RJ Aarti narrated stories from the book, accompanied by live background music.

The event was also attended by eminent Gujarati poet Tushar Shukla and the Chairman of Gujarat Chamber of Commerce and Industry, Rakesh Shah.

Talking about the book RJ Aarti said: “This book wouldn’t have been possible without the encouragement and love of my listeners. All the stories narrated in our show Zindagi Express are inspired from our day to day life – creating positive values for others.”

Speaking on the launch Viplove Gupte, National Programming Head, 94.3 MY FM, said: “The constant need of listeners to read the stories in the form of the book is what prompted us.”

Harrish M Bhatia, CEO, 94.3 MY FM, said: “The age old tradition of storytelling in its new avatar was a hit from the word go. Looking at the fabulous response from the listeners & on popular demand we came up with the idea of launching a book.”