India’s Radio Mirchi has announced the call for entries to the 11th edition of Mirchi KAAN Awards with the theme ‘Mute the Clichés’.

Honouring the best in radio advertising, ‘Kaan’ (which means ear in Hindi) is a spoof on the Cannes awards that are much coveted by advertising agencies.

The station has also organised an innovative skit at top advertising agencies in Mumbai to urge them to shun clichés in their radio advertising campaigns.

Lookalikes of clichéd radio personalities requested admen to think beyond using their voices and popular dialogues in advertising spots.

GG Jayanta, National Marketing Head of Radio Mirchi said: “It has been our endeavour to honour creativity in radio advertising and this year’s theme ‘Mute the Clichés’ reinforces that.”

Spread across nineteen categories this year, the awards will be presented in mid April in Mumbai.

The deadline for submission of entries is March 25.

To download the application form and for other details, visit www.radiomirchi.com/kaanawards