According to a recent survey by Nielsen Review and Consumer & Media View (CMV), radio stations under Media Prima Audio (MPA) reached more than 5.5 Million weekly listeners.
Based on the Weekly Hearing Review for Individuals aged 15 years and above in Peninsular Malaysia, the survey was conducted from July 2022 to June 2023.
Malay-language radio station Hot FM has maintained its position as the number one radio station with a steady listenership of 3.73 million people. The station has held various exciting campaigns, such as Hot Hulur Wang Sama Listener (HWSP), where winners stand a chance to win a cash prize of RM300,000. In addition, there are also Hot Awards, Last Beat Hot FM, Hot Picnics in several locations, and various other campaigns.
On October 26, 2023, Hot FM took the initiative to introduce a new combination for the HotFlix segment with Ayu and Aidil Fikri. Aidil Fikri is Malaysia’s first Malay-speaking AI DJ. After three weeks of Ayu and Aidil Fikri broadcasting in the segment, they have received a positive response from listeners, who consider DJ AI as something fresh and new in the radio industry.
Fly FM managed to maintain its position as the number two English-language radio station in Malaysia with 2.11 million loyal listeners tuning in to the station every day. It ran various exciting campaigns, including Code Breaker, RnB Flydays x DJs Playground, as well as being the first radio station in Malaysia to introduce AI radio presenter Aina.
Kool 101, the station formerly known as the FM Bulletin, has 192,000 loyal listeners 192,000 loyal listeners. It launched various campaigns to establish closer ties with the people through campaigns based on current and social issues.
Campaigns organised by 8FM, which has been rebranded Eight FM have received support from 592,000 listeners.
MPA’s CEO, Nazri Noran, said: “We are constantly working to make improvements to each of our stations, by improving the quality of content and meeting the needs of listeners. I would also like to thank our listeners who have always faithfully listened to the radios on Media Prima Audio, as well as our partners who have provided us with great support throughout the time. Without the support of all of you, we would not have been able to achieve our position as the number one radio station in Malaysia.”