India Radio Forum (IRF), to be held on May 18 at Gurugram, Delhi NCR has announced ‘Local Brain’ as its theme for this year.
The annual event brings together radio and media industry players to discuss and learn on how to revitalize and create a significant impact in listenership, discuss new developments, strategize on revenue and research options.
The theme of the year intends to capture the country's local essence and its various creative forms. The direction of the Forum this year would be creative inspiration and ideas and what's next for Radio.
The day will also witness the popular Excellence in Radio Awards (ERA) to celebrate and award the very best of Indian radio, honouring outstanding programming, on-air personalities, marketing & promotions and creativity within the industry.
Rajika Mittra, Special Projects Director said: “Local Brain – is a very interesting theme. The essence of this powerful medium lends its uniqueness and projects new creativity and ideas in the Radio industry. Radio is the most engaging medium with a lot more potential to explore.”
Nisha Narayanan, COO of Red FM Network believes: “The present edition's theme is 'Local Brain' and is based on capturing the local essence of India in various creative forms. The power of vernacular, the power of local content is clearly the way forward. The strength lies in localization and regional flavours. As I often say, ours is a fight with technology not between FM players, hence innovation and disruptive content will continue to be the key focus areas. Going forward, aim should be integrating radio effectively across all media plans without pulling down the power of any other mediums.”
B.Surendar Chief Operating Officer of Red FM network is bullish in his views: “With India's growth story spreading beyond metros and mini metros now, the objective of radio industry should be to re-imagine and re-draw boundaries of creativity, content and its overall business model. Not surprisingly, IRF has chosen 'Local Brain' as the theme for this year's event.”