Asia Radio Concepts (ARC) has announced a working agreement with Liverpool Football Club (LFC) to establish LFC-branded radio stations throughout the Middle East and Asia-Pacific. The multi-year agreement will see the creation of the world’s first football-branded and content-driven “LFC Radio” stations.

LFC Radio stations will also carry LFC content, including LFC match reports, LFC news updates, plus player and coach interviews.

The introduction of LFC Radio will enhance the sight and sound offering for both football fans and corporate partners around the world.

ARC director, Guy Dobson said: “The broadcast industry is highly competitive, and radio networks are always looking for that winning formula and a point of difference, and that’s where ARC and LFC Radio fits the brief perfectly”.

“ARC will work closely with interested radio groups to re-programme existing radio stations in terms of both music format and content offering, to maximize audience reach in that respective market, and relaunch those stations as “LFC Radio”.

“These stations will not only benefit from the content and sales expertise of the radio executives at ARC but will be associated with one of the most respected and strongest brands in the world, Liverpool Football Club,” concluded Dobson.