Isentia, the leading provider of media intelligence and insights, announces the appointment of Raushida Vasaiwala as Sales Vice President for the APAC region. Leveraging her exceptional expertise in martech and background in media and business management, Raushida brings a unique blend of strategic sales acumen and creative prowess to the role. Her appointment strengthens the Isentia leadership team, as the organisation brings new insights to clients, revolutionising the accessibility of audience intelligence for organisations of all sizes.
“We are thrilled to welcome Raushida as Sales VP for APAC. Her deep understanding of martech and her passion for blending creativity with technology will play an invaluable role in delivering our audience-led strategy, and her track record of building strong client relationships and delivering growth will accelerate the expansion of our APAC client base. With Raushida’s expertise, we are poised to empower organisations to unlock the full potential of audience intelligence,” said Joanna Arnold, CEO of Access Intelligence.
Vasaiwala also expressed her enthusiasm about joining Isentia: “I am honoured to join Isentia as the Sales VP for APAC. The opportunity to shape the future of audience intelligence and its impact on business is truly exhilarating. Isentia’s dedication to innovation and vision of democratising access to audience intelligence perfectly align with my values and aspirations. I am eager to collaborate with the talented team at Isentia to deliver exceptional value to our clients and drive growth in the APAC market.”
Isentia is undergoing a transformative journey to champion an audience-first approach for marketing and communications professionals. Isentia’s expansion of its product offering includes the integration of media intelligence into the Pulsar platform, a robust social listening platform. This integration aims to democratise audience intelligence, enabling organisations of all sizes to access and leverage data-driven insights for informed decision-making and achieving their goals.
Audience intelligence plays a crucial role in the realm of PR and communications. It enables a deep understanding of audience behaviours, preferences, desires, and sentiments across various digital channels. These professionals can craft effective strategies, tailor messages, and measure real-time impact by leveraging this insight.
Raushida’s appointment aligns with Isentia’s vision to redefine audience intelligence and its accessibility in the APAC market. By leveraging martech expertise and digital audience insights, Isentia aims to empower organisations to make data-driven decisions and gain a competitive edge in their respective industries.
In addition to leading this transformation, Raushida will drive sales initiatives, forge strategic partnerships, and foster growth in the APAC region. Her unique perspective and expertise in martech will be instrumental in positioning Isentia as the go-to platform for organisations seeking comprehensive audience intelligence.