This year, as the annual one-day India Radio Forum (IRF) celebrates its 10th anniversary in Delhi, it will feature a session by brand personality expert Linda Button.

To be held on May 15, IRF will offer the latest developments in Indian radio by noted media practitioners and networking opportunities for all industry professionals.

Button, who is the co-founder of Tooth+Nail – a boutique agency – will host a session called ‘Write Like Yolo’ at the forum.

She is known for creating positions, taglines and campaigns for some of the biggest brands in entertainment.

The goal of her session is to help clients, audience and creative departments see themselves in a new light.

According to Button, brilliant radio depends on great writing. And great writing takes guts and danger and an edge of crazy. So she wants participants to discover the five bravest things they can do to make their radio strong: write drunk, steal, punch, fake their identity and murder.

For more information, visit IRF’s official website