As radio stations across Asia increase their audio streaming to reach new audiences, Singapore company RadioActive is supplying ad insertion services man of those stations, using AdsWizz software.

AdsWizz is a technology provider “focused on helping digital audio publishers measure, target, monetize and optimize their audience.”

The technology was on display at Broadcast Asia in Singapore. It combines real time data and historical metrics, including demographics, location, time of the day and audio genre, to help drive the publisher’s content and monetization strategy and provide detailed measurement for clients.

Key features are:

Flexible Audio Insertion: Supports dynamic, pre, mid and post-roll sequencing of audio advertisements within live, linear simulcasts, as well as, on-demand audio including podcasting. It also supports audio insertion in both, PlayLater (download and play later) and PlayNow (on-demand streaming) consumption scenarios.

Pliable Ad Insertion and Replacement capabilities for Ad Insertion and Ad Replacement. 

Dynamic Ad Break Management: Ad Insertion Solution can also adjust the ‘Fit’ of the ad break to accommodate variations of ad lengths.

Device agnostic: Targets audience and listeners regardless of their end-devices: website players, Smartphones apps, iTunes, Winamp media player and other connected devices.

Synchronized Delivery of Companion Display or Video Opportunities.

RadioActive’s Aloysius Tan was with AdsWizz Vice President of New Markets Patrick Roger when he explained the software to AsiaRadioToday. It is being used by most commercial radio stations in Malaysia and by the largest commercial radio companies in Singapore.

Founded in 2008, AdsWizz is a private company funded by Belgian investors and now Headquartered in California. The company has 100 staff and offices in London, Brussels, Paris, Berlin and Bucharest.

More information here  or contact RadioActive on (+65) 96758785.