Kids will be left to run amok at the 92.7 BIG FM studios on Thursday, as young people assume the running of four of the company’s stations for one day.

The ‘hostile’ takeover will be part of Children’s Day, which is celebrated in India on November 14.

In the lead up, BIG FM has been encouraging parents to register kids with a passion for radio for the ‘Not Jobs But Passion’ initiative from Birla Sun Life Insurance.

Dozens of children have been already trained by the stations’ Programming Heads, Copywriters, Radio Jockeys and Voice-over Artists in their chosen speciality over the past few days.

The coaching, at the BIG FM studios in Mumbai, Chennai, Delhi and Kolkata, is preparing the children to take over the running of the station on Children’s Day itself.

Not Jobs But Passion is a platform created by Birla Sun Life Insurance to engage young adults and parents in a debate over jobs versus passion.

Ajay Kakar, Chief Marketing Officer, Financial Services – Aditya Birla Group said: “Identifying and cultivating real passion needs parental support and encouragement. Parents are undoubtedly a child’s biggest cheerleader and passion partner.”

“To further this quest in search of real passion, we offer a unique opportunity to interact, train and learn from experts who run the radio station,” he elaborated.

Ashwin Padmanabhan, Business Head – 92.7 BIG FM added: “This initiative endeavors to encourage parents to introduce little ones to an art that might one day become their strength and vocation. This is another initiative that lives on our tagline Suno Sunao, Life Banao.”