As India grapples with the second wave of the pandemic, Radio City has launched 'Plasma Helpline' initiative in Delhi.

Through this initiative, the network aims to connect COVID-19 patients and their families with plasma donors.

Radio City RJs are sharing credible information and leads with their audience who are in dire need of plasma across the Delhi-NCR region round the clock. They are also encouraging people who have battled and recovered from this fatal disease to come forward and help their fellow citizens.

The station is making public service announcements about the availability of beds, oxygen cylinders, and food delivery services for COVID-19 affected patients and their families, free of cost. As a token of gratitude, RJs also share a special mention of the people who come forward and help.

Kartik Kalla, Chief Creative Offer, Radio City said: “It is rather unfortunate to see the current situation in the country. As a brand and more importantly as a media platform, it is our responsibility to use our voice to the fullest in helping our fellow civilians. With the power of radio, we want to help as many people as we can.”

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