Arielle Nissenblatt, Founder, EarBuds Podcast Collective, USA, spoke about how to best use social media to help more people find your audio: and get closer to your audience at Radiodays Asia 2022.

Nissenblatt, whose session was titled “Social Media – #winning for podcasting and audio”, listens to over 40 hours of audio content per week. She is a podcast industry futurist and believes in the power of audio to break down cultural barriers.

She said the social media can be powerful, but one should use data and tracking to see how effective is it for your content. If it’s not working, let it be.

She also stressed on regularity, saying: “you need to be active on social media so people know that you’re alive. If they see your content and share it, it means that it is valuable.”

“A big mistake that podcasters make is that they follow only other podcasters. You need to follow and quote other influencers in your niche, who are talking about the same things as you.”

She also discussed how not to use social media. Spamming your link, using only Apple podcasts link, changing your content’s appearance post to post, being everywhere all the time and irregularity should be avoided.