How radio can make money in mobile

If you’re a radio broadcaster, your audience is mobile-first, but what about your audio platform?

Increasingly, mobile is the place where you need to activate audience interaction and monetize audience engagement.

So do you have a compelling mobile solution for your audio brand, one that actually makes money?

Two people who have some answers to that question are Bill Freund, EVP/Chief Revenue Officer for Clip Interactive and Sara Sisenwein, the company’s VP Marketing. Clip Interactive is a mobile applications platform for broadcast radio and music labels, that allows all forms of audio content to have rich interactive capabilities.

Mark Ramsey invited them to share some of their success stories in this presentation from hivio 2015, the audio future festival.

 

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