Benztown and P1 Media Group will host a free webinar for radio professionals around the globe, entitled “Programming in 2021: Why Vulnerable Personalities Win”.
The webinar is 17th in the companies’ “Global Radio Ideas” webinar series from top radio experts from around the world.
It will be held on Thursday, October 21, 2021, at 10:00am PST/1:00pm EST/7:00pm CET.
The 40-minute webinar will be hosted by Andreas Sannemann, CEO, Benztown, and Ken Benson, Partner, P1 Media Group, and will feature Urban programming specialist and coach Elroy Smith, Principal, Elroy Smith – The Coach.
Smith has over 30 years of experience programming top-performing stations in markets including: Boston, Chicago, Dallas, Philadelphia and San Francisco.
He has also worked with and had a hand in coaching Steve Harvey, Tom Joyner, Russ Parr, Rick Party, Charlamagne, Yolanda Adams, Doug Banks and many other successful personalities and brands.
Smith was most recently Program Director for Bonneville’s R&B 102.9 KBLX in San Francisco.
He will share his keys for building a strong brand in a competitive marketplace, and will take attendees’ questions and cover topics including:
- What is a vulnerable personality?
- Why vulnerable personalities are so successful
- How programmers can turn their personalities into a brand
- Lessons from Urban radio
Register at: https://event.webinarjam.com/channel/GlobalRadioElroy