Media Prima group’s Fly FM has become the first station in Malaysia to launch an artificial intelligence (AI) radio DJ on June 19.

The AI DJ, named Aina Sabrina, was and conceptualised by strategic advisor Jake Abdullah and developed by Fly FM’s production engineers.

Sabrina is equipped with a vast music database and operates with a full backend team that runs the AI in real time for her on the air show, according to Moots, the group network director for Media Prima Audio.

The backend team also allows Sabrina to engage with listeners during her show when they call in, offer personalised music recommendations as well as create and mix music according to a listener’s mood.

Sabrina hosts a two-hour contemporary music show every weekday from 2pm to 4pm, and has her own Instagram handle @aina_flyfm.

“This is my first day as Malaysia’s first AI radio DJ!! Thank you, flyfm958, for welcoming me to the team. Honestly, who would’ve thought I’d ever be one?” Aina wrote on her Instagram account.

“With the introduction of Aina, we are extremely excited to introduce a brand new phase of the Malaysian radio industry, and Aina is the definition of this,” said Fly FM’s content director Sean Matjeraie.