India’s HT Media stations Fever FM, Mumbai and Radio Nasha, Delhi have increased their ad rates.

Networks in the country have been hiking their ad prices over the last few months following the auctions of the second batch of Phase 3 of FM licensing.

The rates on Fever and Nasha have been increased by 25 percent and the channel ascribes it to its leadership position in both cities.

Fever 104 FM is the leading CHR station in Mumbai with 16.2 percent share and a TSL of over 360 minutes according to RAM 2017 figures.

Radio Nasha, Delhi, which was launched on April 2016 as a retro station and features a number of celebrity hosts like Anil Kapoor, Satish Kaushik, Amit Kumar and Salim Khan, has 12.4 percent share, 252 minutes TSL and over 6.6 million cumes in the RAM figures.

Harshad Jain, CEO – Radio and Entertainment, HT Media, said: “The increase is keeping into account the continued growth in listenership and our constant endeavour of keeping advertising inventory under control.”