Popular programmer and presenter Cruz Teng has relinquished his management position with YES 93.3 FM Singapore.

Teng, who was the station head of MediaCorp’s Mandarin station, has taken up a new appointment with Noon Talk as Group Creative Director.

His departure came just as the 15th Global Chinese Music Awards concluded and remains available for radio, television and event engagements.

He chaired the Singapore Hit Awards and Global Chinese Music Awards committees, producing awards shows heard and viewed in more than 20 cities around the world.

Cruz began his broadcasting career as a freelance talent in 1996 and progressed to host the station’s flagship morning show after national service.

He was named Most Popular Radio Personality four consecutive times at the Singapore Radio Awards, and was last seen hosting Channel U’s tentpole talk show Mars Vs Venus.

In this newly created position at NoonTalk, Cruz will oversee the group’s creative direction and development of its products and artistes, reporting to Jacki Ng, Chief Executive Officer.

His immediate priorities include launching a new product line— NoonTalk Academy— by the end of the year.

Jacki said, “We are delighted to have Cruz strengthen our management team as the company prepares for its next phase of expansion.”

In a statement about his move, Teng said: “People change, and priorities change. This move is attributed to several complex push and pull factors at the personal and professional levels. If only life was that simple, where everything can be summarised with a short sentence or two. I’m really not that important enough for anyone to go through multiple pages of text to relive the entire decision making process.”