If anyone understands the power of relationships, it’s one of Australia’s leading Content Directors, Amanda Lee, from Fox FM Melbourne who shares why the bond between Content Director and Talent is just like a marriage on day 2 at Radiodays Asia.

Amanda says the foundations of any strong relationship are

• Trust, Respect & Understanding
• Communication
• Compromise
• Honest & Genuine Feedback
• Being a cheerleader and having fun

And like all relationships this take work, constant work to be strong, functional and enjoyable.

When Amanda first came into Fox and began work with the breakfast team of Fifi, Fev and Nick, she says “…it was important to come in slowly, observe and be there to support, champion them and share ideas.

“I needed to show that I genuinely cared about them and the show, but I wanted the show to continue to be successful, that I could be trusted, and I knew what I was doing.

“My aim was to spend time with them as a show and individually. Ask what motivates them, what do they want to achieve as a show, and ask how you can help them achieve that goal.”

“All three have the same goal in that they want to be Number 1, but they all have different motivations, motivations I can use when giving feedback to them as a show and individually, or when I need to fire them up to bring out their best.”

 “It’s about leading with empathy, always being their biggest fan, understanding who they are as performers, and what it is that motivates them to get out of bed at an ungodly hour of the morning.”