Ireland’s media company and the home of some of Europe’s leading commercial media brands, Communicorp Media has selected Wedel Software and the MediaSales Suite to support the expansion and unification of their sales and inventory processes.

Communicorp owns and operates a portfolio of media channels with a strong focus on commercial radio and emerging digitial media. The company maintains some of the largest independent radio networks in Ireland.

Wedel Software is an international provider of broadcast software solutions which works with radio, television, and cable organizations around the world to help them effectively manage their advertising schedules and related revenue by providing a fully integrated suite of solutions that make it possible for them to manage the entire revenue cycle from initial lead status to completed campaign.

Communicorp needed a robust, comprehensive media management solution to keep track of inventory and streamline workflows across their enterprise.

The MediaSales Suite provides complete coverage from prospect identification through post-campaign analytics in one easy-to-use platform.