BroadcastAsia to demonstrate digital convergence technologies

Asia’s leading digital multimedia and entertainment technology event, BroadcastAsia, will return to Singapore Expo from 19-22 June to showcase the latest digital technology, professional equipment and services.

Over 800 exhibiting companies including Harris, Sennheiser, Miranda, Vizrt, Magna, Innoxius, Conax and Qualcomm will demonstrate a full spectrum of products and applications from media content creation to delivery including new technologies birthed as a result of digital convergence.

Strong group participation is also expected at BroadcastAsia2007 with pavilions from Singapore, China, France, Germany, Italy, Korea, USA and UK. More than 80% of the show floor has already been filled.

This year’s BroadcastAsia will also feature a HD (high definition) studio demonstrating a full suite of high definition production workflow – from production to final content output. Industry professionals will be on hand to explain the features and processes of the studio as well as highlight the differences in quality between standard definition and HD transmissions to visitors.

Over the years, BroadcastAsia has proven to be a one-stop sourcing ground for broadcasters, production and post-production companies as well as network with the industry. BroadcastAsia2007 expected to attract over 10,000 industry professionals, decision makers, vendors and buyers from 50 countries.

Adding greater depth to the event is the BroadcastAsia International Conference. In partnership with various industry organisations, the conference features a series of sessions focusing on critical industry issues and will bring greater clarity to the new technological and business opportunities within the industry.

Project Manager Calvin Koh says: “This year’s conference saw over 60 representatives who responded to its call for contribution. The overwhelming response was an indication of the industry’s enthusiasm to use the conference to share and update fellow professionals.”

Spread over a total of eight halls, BroadcastAsia, alongside with CommunicAsia, EnterpriseIT, InteractiveDME and ComputerGraphics Overdrive — will see the gathering of over 2,400 companies as they come together to demonstrate the transforming powers of digital technologies that are redefining the boundaries of traditionally-segmented telecommunications, networks, enterprise solutions and entertainment arenas.