Indian network Red FM has roped in Bollywood superstar Shahrukh Khan to support its ‘Bajao for a Cause’ (Play for a cause) campaign for the education of the children of commercial sex workers.

The campaign takes up an initiative of social significance and raises awareness and funds to help the cause every year.

The campaign, which was launched on-air on March 8 will continue till March 31.

Khan met and spent time with the children of commercial sex workers last week.

He spoke to them about school, plans for their future and entertained them with stories and even sang his popular song ‘lungi dance’ for them.

Speaking to the station, Shahrukh Khan said: “Thank you for having me on your show and your cause which is wonderful, it is really nice that you are getting all these children and through your cause you are educating them also.”

“Focusing on the schooling of children born to commercial sex workers it is a significant step towards basic education, as well as, social welfare. For these kids, it’s all about dignity, acceptability and opportunity,” said Nisha Narayanan, COO, Red FM.