India’s Big FM network ran a campaign called ‘Big Cybershield’ to raise awareness about cyber security by educating people to use the digital space cautiously.

The month-long campaign threw light on various issues such as credit card and banking phishing scams, fake government sites and emails, document cloud phishing scams, fake jobs, lottery scams and event phishing.

It was supported by various eminent personalities such as Abhishek Bachchan, Gulshan Grover and Jimmy Shergil who promoted the activity on-air. Targeting the senior citizens, a digital classroom was held for them where a cyber expert taught things about ‘safe online practice’ every day.

According to ScamCheck India about 885,000 listeners benefitted from this activity.

The initiative culminated on the network’s  social media in the presence of Satej Dnyandeo Patil – IT & Home Minister Maharashtra and Tushar Bhagat – Founder Scamcheckindia.com, and was moderated by RJ Rani.

Sunil Kumaran, Country Head – Product, Marketing & THWINK Big, Big FM said: “The past two years has been a testing time for all of us, especially now that the world has moved to digitization completely, people are facing a lot more trouble to deal with cybercrime.  Through this campaign, we were able to create awareness among the general public about the pitfalls of the limitless worldwide web. We are thrilled that we could harness the power of the media towards this much-needed initiative.”