Indian network 92.7 Big FM was honoured with seven awards including one Gold, two Silvers and four Bronze medals at the Golden Mikes radio advertising awards 2016.

The awards were presented across different macro categories namely Effectiveness, Creativity, Promotion and Innovation.

Big FM bagged Gold in the Creativity category, for conceptualising the ‘Purana Jayega toh naya aayega’ marketing campaign for OLX.

An ad from the campaign won a Silver award in the ‘Best Single Commercial- IT, Telecommunications & Digital Media’ category.

Other winners included Best Single Commercial for OLX, ‘Best On Ground Promotion by a Single Station’ for Gaviscon- Dawaat E Ramzan, ‘Best First Time Promotion’ for Hike Messenger,

‘Best Radio Media Innovation’ for Nissan Motors India and ‘Best Use of Sponsorship by Radio Station’ for Saridon Big Film Review.

Gaurav Mehta, Chief Marketing Officer, OLX India stated: “It feels great to have our work recognized by Golden Mikes Awards. Radio is an important medium for connecting with a diverse set of audience. Radio is a great medium for storytelling, and we have used it to its strength. Our success in radio advertising is due to that.”

A spokesperson from Big FM said: ” With our innovative content and engaging campaigns, our aim was to reach out to all age groups, taking into consideration their varied interests. We look forward to offering more such innovative content for our listeners, in turn making more advertisers flock to our platform.”