Big FM most trusted radio brand: Brand Trust Report 2015

India’s 92.7 Big FM has been ranked the most trusted brand in the Media (Radio) category in the recently announced Brand Trust Report 2015.

It is one of the two radio brands that made it to the list for the first time.

The study, in its fifth year, involved 15000 hours of fieldwork covering consumer-influencers across 16 cities in India.

It generated three million data points and 20,000 unique brands from which the top 1000 brands have been listed in the report.

Tarun Katial, CEO, Reliance Broadcast Network said: “We are humbled by the honour. This is the first time that a radio brand has made it to the list which means that radio as a platform, a product and a service is getting its due share and recognition now. This will only give us the impetus to do better to enjoy the trust of our listeners and stakeholders.”

Speaking on the achievement, Ashwin Padmanabhan, Business Head 92.7 BIG FM said: “We take this opportunity to thank all our stakeholders for trusting us. This award only re-iterates that we have understood the pulse of both our consumer and customer. We will continue to offer pioneering initiatives that positively impact the society.”

 

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