Indian network Big FM has launched the second season of its social initiative ‘Be Santa’ for Christmas.

It was introduced last year with the thought of spreading joy among the underprivileged kids during Christmas by inviting donations in the form of gifts from citizens.

This year, well known social-activist and wife of Chief Minister of Maharashtra Devendra Fadnavis, Amruta Fadnavis has come on board to launch the campaign.

BIG FM will help shape opinions of the listeners for charity by speaking about various thought provoking situations on-air and through social experiments on-digital.

The campaign will also involve participation from celebrities on-air encouraging the citizens to come forward and support the noble initiative by doing charity. 

Big FM has also associated with crowdfunding platform Milap Foundation to raise funds for the cause which will be generated through the entire sequence of activities executed on-air and on digital platforms. The collections will be donated to partner NGOs across the country.

A spokesperson from the network said: “Through such activities, our constant endeavour is to spread the positivity of sharing and donating to the underprivileged section of the society.”

Amruta Fadnavis said: “The reach of radio in driving such strong messages is aimed to have a great impact among the citizens and I look forward to witness maximum participation from them.”