India’s Big FM network will celebrate March as the festive month of the women with an initiative titled #AbMeriBaari (It’s My Turn Now).

The activity will promote woman empowerment with 12 original stories of women achievers narrated by music director and singer Shekhar Ravjiani.

It will acknowledge and celebrate womanhood by appealing to listeners to thank the most important and inspiring women in their lives.

Three best stories will also be released in a video format. The first video will be released on the occasion of Women’s Day on March 8 across the network’s digital and social media platforms.

Speaking about the activity, Manish Karnatak, Head, Thwink BIG said: “Every year around Women’s Day, the key subject remains women empowerment. However, we didn’t want to just talk about it but also consciously embed it in the minds of the consumers by encouraging them to take initiative.”

Shekhar Ravjiani said: “#AbMeriBaari encourages citizens to thank women for everything they do, and create awareness about acknowledging and reciprocating that, not just on Women’s Day, but each day of the year.”