India’s 92.7 BIG FM has launched the ‘Childsurance Radio Film Festival’ across 11 Indian cities to help young parents systematically plan for the future needs of their children.

The channel invited young parents to send in entries of their children up to eight years of age and get a chance to feature in 33 short films.

The films were produced in six languages – Hindi, Bengali, Malayalam, Telugu, Tamil and Kannada.

The auditions were conducted over a period of three weeks and 121 children were selected from over 1500 entries.

Films like Toofani Baache, Bachho Ki Ramleela and Bachho Ki FIR emphasized the central theme of the campaign – ‘your child will not look this cute when she/he is angry at the age of 18 years’.

Speaking on the campaign, a spokesperson from 92.7 BIG FM said: ” The campaign has received an overwhelming response and we further aim to introduce many more such innovative campaigns which will not only be appreciated by listeners but also help us create a benchmark on innovative programming for radio.”