India’s 92.7 Big FM will attempt to create a Limca Book Record for the largest kids painting competition across the country. 

The competition is a part of the fourth edition of its water conservation awareness drive – ‘Pani Bachao, Life Banao’ (Save Water, Make Life).

The campaign will be led by TV child personalities Saloni Daini and Bal Gopal, who will find practical solutions to avoid water wastage and create awareness about the water crisis in the country.

 The on-ground campaign will invite kids below 16 years across 45 cities where the network broadcasts to participate in a national drawing contest on Sunday.

The theme for the competition is to express water conservation, its significance and effects through art. With the two-hour competition to be held simultaneously across locations, the network is aiming for participation by over 45,000 kids.

Speaking about the campaign, Ashwin Padmanabhan, Executive Vice-President and Business Head, Reliance Broadcast Network Limited stated: “Pani Bachao Life Banao is a very special campaign for us and through this initiative, we aim to encourage and spread awareness amongst our listeners to take necessary steps to conserve water. This year, we wanted children to drive the message and lead the campaign, reminding adults of the need to preserve water.”