Malaysia’s Astro group was awarded the record for the Longest Live Streamed Festival by Guinness World Records™ for 55 hours of live streaming of the Thaipusam festival from January 22 to 25.

Thaipusam is a Hindu festival celebrated mostly by the Tamil community on the full moon in the Tamil month of Thai (January/February).

The live streaming on Astro Ulagam enabled global audiences from US, UK, Canada, India, Sri Lanka, Singapore and Malaysia to follow Thaipusam’s rich and colourful celebrations in Malaysia, Sri Lanka and India.

Astro Ulagam is Malaysia’s Indian Entertainment News & Events hub highlighting Indian channels & top shows on Astro, latest entertainment news, videos and more.

Swapnil Dangarikar, official adjudicator with Guinness World Records presented the certificate to Dr Rajamani Chellamuthu, Senior Vice President of Indian Customer Business, Astro.

Dr Rajamani said: “This Guinness World Records attempt took 100 crews deployed across three countries – Sri Lanka, India and Malaysia and the presence of drone cameras to provide panoramic and full spectrum viewing experience, in order to best capture the vibrant festivities in each of these countries.”