Astro Audio has launched its first ever Hari Raya song and music video,“Inilah Raya” (‘This is Raya’), featuring nearly 20 radio announcers from across its Malay radio network.
The project brings together familiar voices from ERA, ERA Sabah, ERA Sarawak, SINAR, THR GEGAR and ZAYAN, marking the first time Astro Audio has produced a Raya track on such a scale involving its on-air personalities.
The song, composed by talented composer and lyricist, Amy Bong, highlights traditional modern concepts, featuring a cheerful, ear-friendly musical arrangement that is perfect to spice up the atmosphere to celebrate Aid Ilfitri.
“Ini Raya” was launched simultaneously on March 5, starting at 9 am, on all Astro Audio Malay radio station networks. The official music video was released on March 13.
Astro Audio’s Chief Radio Station Manager, Dharmendra, said: “This is a project that is very close to our hearts as it brings together presenters from all over Malaysia in a work that reflects the excitement of Aidilfitri. This is also the first time that Astro Audio has produced a Raya song involving the presenters of ERA, SINAR, THR GEGAR, ZAYAN as well as ERA Sabah and ERA Sarawak on such a large scale.”
“We hope that the song ‘Ini Raya’ will be a rhythm that accompanies listeners throughout the journey back to their village, when gathering with family, and when welcoming 1 meaningful Shawwal. Raya songs have long been a part of Malaysian culture, transcending race, religion and state they bring a sense of nostalgia and joy that is irreplaceable.”
“This project is also a special gift to Astro Audio’s loyal listeners. Without their support, our presenters would not be a voice close to the hearts of the community. Through this song, we would like to share the joy and spirit of gratitude to celebrate Hari Raya. We’re also excited to be working with our friends at TikTok Shop to ensure that this song can be enjoyed by more users across multiple platforms.”
“We hope that ‘Ini Raya’ will not only brighten up this year’s Aidilfitri celebrations, but continue to be a song that will be remembered and loved for years to come.”
Astro Audio’s lagu Raya (Raya song) forms part of Astro’s “Bila bersama, lagi jadi” platform, which spans key visuals, retail activations and Astro’s festive programming lineup. The campaign also ties into Astro’s broader content ecosystem, where viewers can experience Raya programming across its services including Astro One for multi-device viewing and Sooka for mobile audiences.