RJ Archana Jani has returned to 94.3 MY FM in Ahmedabad following a seven year absence from the city’s airwaves.

Jani, who will host the morning show ‘Salaam Ahmedabad’ has more than a decade’s radio experience including positions at Radio Mirchi, BIG FM and Oye! 104.8FM.

The station says she enjoys unparalleled fan following in Ahmedabad and is backing up her new show with a 360 degree marketing campaign through print, radio, outdoors, social media and on-ground activations.

As part of the build-up to the new show, Jani was reintroduced by way of a musical night on Sunday, which featured a performance by ghazal maestro Manhar Udhas.

Speaking about the new show, the RJ said; “This is like a homecoming to me and I hope the audiences will shower their love as they have done in the past”.

Mr Harrish M Bhatia, CEO, MY FM added: “We are committed to providing Ahmadabad with unique and engaging content. The addition of RJ Archana Jani is a huge boost for us and this will take us even further ahead of the competition”.

Viplove Gupte, Head of Programming, MY FM, said: “We are confident that the show will be a runaway hit.”