Radio veteran Andre Hoeden has been appointed to the newly created role of content strategist for SPH Radio stations Kiss92 and ONE FM 91.3 in a move to develop even more effective quality content to meet both advertisers’ and audiences’ needs.
Having the operational experience of a radio DJ for over 14 years, the technical experience of a producer and a business background, Hoeden is well-placed to be the driving force behind tailoring the right mechanics for radio campaigns in order to maximise engagement with the listeners to achieve advertisers’ business goals.
Hoeden commented: “Listeners have a sea of entertainment options. How then do we get them to pick the radio, keep them listening and not switch between radio stations? We tackle these questions constantly to stay relevant; after all, content is king. I enjoy the process of creating new segments, games and campaigns for radio because I feel that I know the medium best, having presented and produced alongside legends in the industry since 2007. Clients expect more and we need to deliver ideas that create buzz, excitement and engagement to cut through the clutter. I’m excited to use my experience to develop fun and engaging campaigns for our clients and listeners.”
True to his nature, Hoeden also jibed: “Waking up at 4am for more than a decade surely adds to my botakness. With this new role, I see my hair finally making a comeback and hopefully happier SPH Radio clients too.”
Ignatius Low, Chief Commercial Officer of Singapore Press Holdings (SPH), said: “Content marketing is an integral part of any serious marketing campaign today, so it is timely that SPH Radio has dedicated resources to help clients conceptualise customised campaigns. Audio is a growing medium thanks to the increasing popularity of podcasts and the enduring appeal of live radio stations. At SPH, marketeers can find a solution that marries the strengths of both and justify putting marketing spend in this exciting medium.”
Bernard Lim, Programme Director for SPH Radio’s English music stations, said: “I’m very excited to work with Andre on this. Because we have a media footprint across social media, print, out-of-home and more, Andre’s role of a content strategist is more pertinent than ever in order to sharpen our communication across all channels to ensure that our content is relevant, engaging, and win-win for both listeners and our trade partners.”