Thirty-three percent of all Americans now own a smart speaker, a 22% increase from 2020. 

Those who work from home are even more likely to own one of the devices, according to new information from the Infinite Dial 2021^® from Edison Research and Triton Digital^®. 

Forty-nine percent of Americans who work from home own at least one smart speaker such as an Amazon Alexa, Google Home, or other brand. 

The  Infinite Dial® 2021 report provides the most up-to-date research on U.S. digital audio and podcast consumption, while reflecting the effects of a global pandemic and quarantine restrictions on audio and other digital media behaviours. 

A total of 1,507 persons were interviewed to explore Americans' use of digital platforms and new media. From January 4th through February 2nd, 2020, telephone interviews were conducted with respondents age 12 and older who were selected via Random Digit Dial (RDD) sampling through both landline phones and mobile phones.

The survey was offered in both Spanish and English. Data was weighted to national 12+ U.S. population estimates. 

Additional data on media behaviours regarding smart speakers, podcasting, digital audio, radio, and social media from The Infinite Dial^® 2021 will be presented on Thursday, March 11th at 2 pm ET. Click here to register for the webinar.

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