India’s 104.8 Ishq FM has launched a primetime automotive show called Auto Adda in Delhi on Thursday.
The first show if its kind in this time slot, the show will air every Thursday morning from 9 to 11 am.
It is hosted by RJ Sarthak and aims to provide a one-stop destination for all things auto.
The show will feature three segments:
- Techspecs – Breaking down all things related to automobile technology.
- YEH YA WOH? – Instead of a regular auto review, the show gives a comparison between two cars in the same segment
- EXPERT ADDA – An easy to understand auto-bible and hacks for the daily user
Apart from this, it will also see a digital property 'CCC – Cars, Conversations & Chai', that will follow the chronicles of RJ Sarthak and auto-expert Roshan Povaiah as the duo discuss the domains of the automotive industry in an unconventional and quirky manner.