Max ‘The Axe’ Moore-Wilton and the 2DayFM board may have made a very costly blunder dumping Kyle and Jackie O

Wendy Harmer’s survey commentary.

What are Kyle and Jackie O worth to radio land? Let’s put the figure at … hmmm…. $100 million. The shock survey that saw Kyle and Jackie O strip six ratings points from their old station 2DayFM in their new outing at KiiS FM is big news in Australian radio.