13 March 2022 Selling Radio Direct with Pat Bryson Every day, businesspeople are inundated with salespeople vying for their attention and their dollars. We may be the 10th...
2 March 2022 Selling Radio Direct with Pat Bryson Do you know how to mix an effective campaign? All of us selling radio have encountered the objection that “I tried radio...
23 February 2022 Selling Radio Direct with Pat Bryson Discussion has been ongoing for years about whether real, live salespeople will be replaced by mechanized buying systems. Some...
16 January 2022 Selling Radio Direct with Pat Bryson What do I desire in 2022? In one of our last newsletters, we discussed a formula for determining what your activities...
5 December 2021 Selling Radio Direct with Pat Bryson In 26 days 2022 will arrive. Now’s the time to set goals and expectations for the new year.
6 October 2021 Selling Radio Direct with Pat Bryson With a new year looming, soon you will be preparing goals for 2022. But, we aren’t the only ones thinking about next...
19 September 2021 Selling Radio Direct with Pat Bryson Several of my clients have shared with me that their advertisers are getting a bit anxious about the next month or two....
7 September 2021 Selling Radio Direct with Pat Bryson Eight things advertisers told me they wanted from our reps… Before I started BBI, I was a market manager for radio...
11 August 2021 Selling Radio Direct with Pat Bryson Not every prospect we present a campaign to buys from us. At least, not always the first, second or third time.
19 July 2021 Selling Radio Direct with Pat Bryson It's all about managing tension levels! I've often heard it said that the easiest person to sell is a salesperson. If...
21 March 2021 Selling Radio Direct with Pat Bryson The challenges of the past year have been more intense than ever before. I hope you may indulge a newsletter...
16 February 2021 Selling Radio Direct with Pat Bryson The lady (below left) isn't suffering from some sort of attack. In fact, she's participating in a well-thought out strategy...
2 February 2021 Selling Radio Direct with Pat Bryson I was on a call with Rick Murphy, Murphy Broadcasting, last week. The subject was how his group of stations managed...
15 November 2020 Selling Radio Direct with Pat Bryson I bet you were lulled to sleep as a child with a great story told by your parents. Or maybe you...
1 November 2020 Selling Radio Direct with Pat Bryson How clear is your crystal ball? 2021 is looming. It's time to set goals and expectations for the...