It was only three weeks ago that our Forum topic asked, why isn’t Radio advertising to attract advertisers? And within two weeks Commercial Radio Australia responded with a $20 million dollar campaign to do just that! We’d like you to think that it was in response to the constructive and intelligent arguments posted by radioinfo contributors. But in fact it was sheer coincidence. The campaign had been on the drawing board for months and built on a considerable amount of research.

Now that you’ve heard the first ad click here if you haven’t, what do you think? Before you answer, make sure you read the rationale in the story from last week. Tell us why you think it will or won’t work.

And check out the new “anonymous posting” rules before you post..