This week saw a number of networks, Austereo, ARN and DMG, snub the economic gloom and take out advertising campaigns. Shame that the beneficiary of this substantial ad spend is television, but feeding your competitors is one of the little ironies of being in the media business. At least it shows that Radio is prepared to practice what it preaches in Commercial Radio Australia’s new radio campaign that will saturate Radio. click here to listen.

What do you think? How many stars out of five would you give it? Most importantly, is it the right message for the time?

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