Data to be released by U.S. based radio programming consultants Alan Burns and Associates shows that one-quarter of all women who listen to Top 40 or AC radio say there’s no radio station in their market that sounds like it really understands them.

CEO Alan Burns commented: “And that leads to erosion in radio usage. Two thirds of the women who say there’s no radio station that ‘gets’ them are listening to radio less as a result. Either their interests and values have changed, and radio hasn’t kept up — or radio has changed in ways they don’t appreciate.”

His company conducted the largest-ever study of female radio listeners. Over 2,000 female listeners to AC and Top 40 stations were interviewed regarding their attitudes toward and usage of radio, digital and social media, and their own personal priorities

 Of course, on the positive side it also means 75% of women are quite happy.

 As a wise person once said: “Research is kind of like a bikini. What it shows you is VERY revealing….but what it doesn’t show you is critical.”

In Australia some stations such as those branded MIX purport to target females, but do they actually satisfy women?

And if not, what station does? And if no station does, what kind of station would?