Its charter is to be the ABC’s youth network. But it’s getting creamed by NOVA and both Austereo streams. In Melbourne, even Gold rates higher in 10-17s; while in Sydney MIX beats it in 18–24s.
Is JJJ still relevant to its charter? Can it be steered back on course? Should it (can it) be relaunched with a new call sign and a new attitude? Or, like an aging movie queen whose run out of cosmetic options, should it just grow old gracefully?
