Malaysia’s Chinese-language radio station 988 FM kicked off its 30th anniversary celebrations with a Malaysia Book of Records recognition as the country’s longest-running private Chinese radio station.

The station is managed by Star Media Radio Group. It began broadcasting in 1996 as a trilingual radio station, with 50 percent Chinese content and became a fully-fledged radio station in December 1997. 

It is the country’s No.1 Chinese-language radio station, leading the market for five consecutive surveys since 2022 by Nielsen Consumer & Media View.

This year’s anniversary theme was “30 Years of 988 · Listen On”, reflecting the station’s enduring relationship with listeners across generations.

To mark its anniversary, the station held a three-day 988 Sound Festival. Among the festival’s highlights was a special reunion session titled “Old Friends On-Air”, featuring former DJs Sophia Chin, May Lau, Mike Tan, Cheryl Lee and Fish Chu Hui alongside current 988 personalities.

Star Media Group Bhd group chief executive officer Chan Seng Fatt said the station had evolved together with its audience while remaining committed to meaningful content and trusted broadcasting.