RTM introduces casual segment in news delivery

Radio Televisyen Malaysia (RTM) has introduced a capsule called Teh Tarik + Berita (Teh Tarik campur Berita), a relaxed and informative approach to convey current issues to the public.

The Teh Tarik + News capsule is published by the Current Affairs News Division and highlights a brief coverage of news, viral issues, interesting facts and explanations of current topics in a lighter, viewer-friendly and easy-to-understand style, without neglecting the accuracy and credibility of the news.

This initiative is in line with efforts to transform news content to attract the interest of various levels of society, especially young people, to be more aware of current news developments in the country and abroad.

The concept was chosen because it is synonymous with Malaysian culture – relaxed but meaningful.

The Teh Tarik + News capsule was aired as a short segment before Berita Perdana and Berita Tengah Malam as well as being aired on the show Selamat Pagi Malaysia. To expand the reach of information to viewers on various social media channels, the capsule is also featured on RTM’s digital platforms such as Facebook, Instagram, Youtube, TikTok, Threads and X.

RTM hopes that this approach will improve news literacy, encourage critical thinking and strengthen the people’s trust in the country’s public broadcasting.

Tags: | |