Dubai Media Incorporated (DMI) has revealed details of a comprehensive plan to realise its new strategy to further develop the media sector in Dubai and support the growth of the media and creative sectors in the Arab world.
The CEO of DMI announced the launch of the Dubai Media Academy (DMA) at a press conference held at the 21st Arab Media Forum in Dubai. Aimed at fostering skills and guiding the youth towards fulfilling media careers, the academy and 7awi Media Group have signed a Memorandum of Understanding (MoU) to collaborate on promoting responsible content creation and nurturing the next generation of content creators. This partnership aims to support the development of the new digital economy by focusing on the latest trends, social media platforms, and ethical content creation.
7awi Media Group is a premier digital media company that operates a diverse portfolio of online platforms and content channels for audiences across the Middle East and beyond.
The MoU was signed by Anas Abbar, CEO of 7awi Media Group and Mona Bou Samra, Director of DMA. Its key objectives include:
- Promote Responsible Content Creation: Both organizations will work together to raise awareness about the importance of creating ethical and responsible content. This includes educating content creators on best practices, guidelines, and the impact of their content on society.
- Nurture Emerging Content Creators: The partnership will provide training and development programs for aspiring content creators, equipping them with the necessary skills and knowledge to succeed in the digital landscape. This includes workshops, masterclasses, and mentorship opportunities.
- Focus on Latest Trends and Platforms: The collaboration will emphasize staying up to date with the latest trends in digital media and social media platforms. This ensures that content creators are well-informed and can effectively engage with their audiences.
- Support the New Digital Economy: By fostering responsible content creation and supporting new talent, the partnership aims to contribute to the growth and sustainability of the digital economy in the UAE.
Bou Samra said: “Our cooperation with 7awi Media Group represents an important step in the framework of the efforts made by the Dubai Media Academy to develop the media sector for everyone working within it like content creators, influencers and students, and enhancing the power of digital content,” noting that the digital content industry in the UAE and the region is witnessing rapid growth.
Abbar added: “Our partnership with Dubai Media Academy is a testament to our commitment to fostering a positive and ethical digital content ecosystem. By working together, we can provide valuable resources and opportunities for emerging content creators, ensuring they are well-equipped to navigate the digital landscape responsibly and innovatively.”