mowPod, a podcast ad platform from newsletter marketing company MowMedia, was one of the exhibitors at Radiodays Asia in KL this week.
The company uses programmatic ad tools and data integrations to help podcast owners — including both large media clients and branded podcasts — drive engagement and downloads of their audio content.
mowPod promotes podcasts by buying display ads on websites. These ads are then optimized and strategically placed across the web, steering listeners right back to a podcast. Podcasters can also pull comprehensive campaign reports straight from the platform, delivering insights on audience demographics, devices, daily delivery statistics, creative performance, and even granular geographic data.
mowPod works with many of the largest media and podcast brands out there. From the Oprah Winfrey Network to Warner Media Group and the Hubspot Podcast Network, the most well-known media brands trust mowPod to run its podcast growth advertising with white-glove treatment.
mowPod has also made its podcast ad-serving technology available to smaller, independent podcasts in a self-serve manner. Their system will create and place the ads, let the client set a budget, and allow them to log in to monitor the ad campaign’s progress for as little as $100. It will even allow you to quickly and efficiently promote future episodes in under 1 minute of setup.
It will show you how many impressions your ads are getting on the open Web, how many result in a play and an IAB download. It will break down your ad campaign by the day or by the hour along with additional statistics, such as top devices, operating systems, locations of your listeners and more.
The company offers both an enterprise-level and a self-serve product. mowPod offerings include:
mowPod Boost: Hyper-targeted audience growth for podcasts on a fixed cost per 60 second download.
mowpod Boost Self-serve: The first AI driven self-serve marketing platform to drive podcast discovery and listenership on a fixed cost per 60 second download.
mowPod Apple Sub: Engaged audience growth in Apple Podcasts on a fixed cost per follower.
More info at mowPod.com