MBC LOUD FM, Saudi Arabia’s first English commercial radio station by MBC GROUP, celebrated its first birthday in the capital, Riyadh.

To celebrate, in the run up to its birthday bash, the station featured a whole host of special programming, announcements, and giveaways, including recaps of the station’s impressive accomplishments so far. Loyal fans were also able to catch up on special shout-outs and testimonials from listeners and key personalities.

Featuring a live performance by Saudi singer Tam Tam – during which she performed her new single, “Liars Can’t Hide” – the birthday bash was hosted by MBC LOUD FM’s Station Head and presenter, Alex Agishev, and featured several special guests and influencers.

30 MBC LOUD FM listeners were invited to the event, who got to meet and interact with the likes of Byron Cooke, Sana Kothari, Andrew Harrison, Jay R, and Danah.

Ziad Hamza, Group Director of Audio, Music and Radio at MBC GROUP, commented: “Today, MBC LOUD FM enters confidently into its second year, as it continues to switch up radio and podcast consumption patterns in the Kingdom. We’re grateful to have earned the trust of major brands targeting English-language speakers, and we have sparked unprecedented engagement among young listeners who crave a fresh contemporary hit radio [CHR] format.”