Korean Brodcasting System (KBS) President and CEO Park Min unveiled theKBS Future Vision during the 51st anniversary celebration held at KBS headquarters in Yeouido, Seoul on March 4, 2024.
The announcement detailed the reorganization of KBS into three pillars. Min emphasized the importance of preparing for the next 50 years of KBS while presenting the organization’s future vision. He announced that KBS will be reorganized into three pillars: a division dedicated to fulfilling the mission of public service broadcasting, a high-quality production studio (tentatively named Content K), and a complex broadcasting cultural space (tentatively named K Studio).
Future Vision 1
KBS’ primary goal is to serve as a public broadcaster by prioritizing current affairs and cultural programming, international broadcasting services, and audience engagement. This will be accomplished by maximizing the value of its TV license fee.
Future Vision 2
The second future vision is to establish a content production division, named Content K, which will consolidate KBS’ production capabilities. This division will create a high-quality production studio similar to the BBC Studios in the UK and will play a comprehensive role in the production, distribution, and sale of various high-quality content, including dramas and entertainment.
Future Vision 3
The third vision aims to build a new broadcasting and cultural complex, tentatively namedK Studio, that will serve as a hub for K-pop and K-content. This multi-faceted space will host exhibitions, performances and experiences covering all aspects of culture, from K-pop to drama, food and beauty.
Min emphasized that: “The future KBS will be transformed into a comprehensive public media group integrating these three divisions, and a reorganization will be implemented in the first half of the year.”
“KBS is dedicated to serving the public, even in challenging circumstances, and will further this commitment by minimizing audience inconvenience and improving the system. This includes implementing mobile ticketing for audience convenience and remodeling the KBS broadcasting tour hall, which is scheduled for September 2024. Also, KBS plans to improve communication with future generations, increase collaboration with community radio, and make KBS content more accessible to the public.”