Vietnam, Indonesia and Philippines are expected to continue to see strong advertising growth next year, leading the region to an 8.7 percent increase for 2014.

Figures from IPG Mediabrands’ Magna Global suggest the region saw a 6.3 percent growth in 2013 to US$148.7 billion,

The firm has revised upwards its previous growth forecast for next year of +7.4 percent.

Magna Global says television is the largest media category in APAC but will gradually fall below 40 percent market share over the next five years.

Digital is the fastest growing category, expected to have risen by a further 22.4 percent in 2013 to reach US$33.6 billion.

Taken as a whole, the APAC region now represents approximately 30 percent of total global spend.

Within APAC, China and Japan represent nearly two thirds of the total APAC advertising revenues.

China is growing more quickly, however, and will pass Japan for the top spot in APAC as soon as 2015.