The revenue figures for the first quarter (July – Sept) for commercial radio are not great. A national decline of 0.52% over the same period last year. And this is before the financial meltdown of the past few weeks. But if it were not for Perth propping the whole show up with stellar growth as Westralians enrich themselves by digging holes in the ground, the picture would look far more bleak. In Sydney, which is down 5.5%, life has become far more stressful for senior executives. How will Radio fare in this economic climate?

Although it has long been suggested to advertisers that times like these are not the time to reduce ad spend, they rarely our heed and often see advertising as one of the few discretionary budgets they can easily cut.

Will radio come out of this unscathed or will there be widespread pain. What can be done about it?

What will you tell your advertisers when they cancel, citing economic circumstances as the reason?

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