Business culture and listener relationships build successful radio stations

Paul Thompson tells radioinfo this week that an organisation is most effective culturally when it stands for something beyond its business objectives (see our main story). What do you think are the essential ingredients for a successful radio station?

He also says a great radio station has a relationship with its listeners that is closer and more intense than most other businesses have with their customers.

At least some of what he says must be right because he has built not one, but two, successful Australian radio networks during his career.

Do you agree or disagree with Paul Thompson. Let us know you thoughts here.

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